Table of contents


Primarily working in retail, this large group includes shop, street and market salespersons, as well as cashiers and ticket clerks.

Key facts:

  • Sales workers are the fifth largest occupational group in the EU-28, comprising 7% of overall employment. The share of sales worker jobs across the EU-28 grew as a proportion of total employment from 2003 to 2013.
  • Recruitment difficulties are being experienced in a number of countries, especially for shop sales assistants, reflecting both demand for these roles and high staff turnover.
  • The number of sales workers with high level qualifications has grown since 2003 and is predicted to continue to do so up to 2025.
  • Technology is increasingly playing a role in driving consumer demand and in shaping sales worker roles.

The full text of the Analytical highlight can be downloaded from the link below:

PDF icon EUSP_AH_SalesWorkers.pdf382.54 KB